Former KRO Studio - Hilversum

The Former KRO building on Emmastraat in Hilversum is an iconic monument from the heyday of Dutch broadcasting history. Designed by architect Willem A. Maas in the years 1936-1938, the building was executed in a business expressionist style, with typical yellow bricks and curved shapes. The imposing facade contains three impressive terra cotta reliefs reflecting the ideals of Catholic broadcasting: Verum (the True), Bonum (the Good) and Pulchrum (the Beautiful). For decades, the complex served as the beating heart of Catholic Radio Broadcasting, where numerous iconic programmes were produced and broadcast.

After the departure of KRO in 1999, the historic building was given a new purpose. In 2017, a large-scale redevelopment began, transforming the building into the modern KROon complex, consisting of 85 life-proof flats. Thanks to careful restoration, the characteristic architectural elements and artworks have been preserved, ensuring that the building continues to exude its rich history.

Photo: ©J.D. Noske, Anefo photo collection via National Archives