Former AVRO building - Hilversum

The former AVRO building at ‘s-Gravelandseweg 50-52 in Hilversum is a striking example of New Building in the Netherlands. Designed by architects Ben Merkelbach and Charles Karsten, the complex was built between 1934 and 1940. Studio 1, completed in 1936, and Studio 2, finished in 1940, served as radio and television studios for the Algemene Vereniging Radio Omroep (AVRO). Iconic radio programmes such as ‘Arbeidsvitaminen’ and ‘AVRO's Radiojournaal’ were recorded here. The buildings are built in a business expressionist style, using yellow brick and flat roofs with overhanging eaves. A characteristic feature is the fan-shaped floor plan of Studio 1, designed to achieve optimal acoustics. In 2002, both studios were designated as national monuments because of their architectural and cultural-historical value.

After the departure of the AVRO in 2000, the buildings were put into use by various organisations. Studio 1 and Studio 2 have since been transformed into offices and studios for various companies, including media-related businesses. Thus, various office units and studio spaces are available for rent in the former studio complex. This redevelopment has ensured that the historic character of the complex is preserved, while fulfilling a new function within modern business operations.

Photo: ©N.V. Polygoon, Fotocollectie Elsevier Binnenland via Nationaal Archief